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Testimonial form template

Collect reviews you have permission to publish.

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How to make a testimonial form

  1. 1

    Check the questions: rename, add or delete any field, or change how it’s answered.

  2. 2

    Add your organisation’s name, a contact line and your logo if you like.

  3. 3

    Choose fillable PDF, printable PDF, Word or HTML, and the paper size.

  4. 4

    Download the testimonial form and share it, print it or add it to your website.

About this testimonial form

Testimonials are some of the most convincing words on a website or flyer, but only when they’re genuine and you have permission to use them. A testimonial form asks happy customers the right questions to get a specific, believable quote and records exactly how you may use it.

The prompts follow a simple story: what the customer needed, why they chose you, what changed. The permission section lets them choose whether their full name, first name only, business name or photo appears with the quote.

What’s on the testimonial form

The template has 3 sections and 13 questions. Every one can be renamed, moved or deleted.

  • About you: Name; Business or job title (optional); Email; City
  • Your experience: What did you need help with?; Why did you choose us?; What was the result? What changed for you?; Would you recommend us? (yes or no); Overall rating (rated 1 star to 5 stars)
  • Permission to publish: Agreement: “You may publish my testimonial on your website, social media and marketing materials.”; Show my name as (choose one: Full name, First name and initial, Business name only, Anonymous); You may use my photo or logo with the testimonial. (yes or no); Signature with date

Tips

  • Ask right after a success, when customers are happiest.
  • Edit for length only, never meaning, and send the shortened version back for approval.
  • In many countries, fake or paid-for reviews without disclosure are illegal; only publish real ones.

Four ways to save it

A fillable PDF has typing boxes, tick boxes and choices built in. A printable PDF gives clean boxes and writing lines for pen and paper. The Word file can be edited further, and the HTML code adds the same questions to a website. Browse more form templates, or design a completely different layout in the custom form builder.

Frequently asked questions

Do I need written permission to use a testimonial?

It’s best practice everywhere and required in many places, especially with a name or photo. The form records exactly what the customer agreed to.

How do I get more specific testimonials?

Ask about the situation before, the result after, and one detail they liked. Specific results (“saved me three hours a week”) persuade far more than “Great service!”.

Can I change the questions on the testimonial form?

Yes. Rename any question, change its answer type (short answer, tick boxes, rating, table and more), move it, or delete it. You can also add whole new sections.

Is anything I type sent to a server?

No. The editor runs in your browser and builds the file on your device. Atifo has no server that could receive your form or the answers on it.

Can people fill in this testimonial form on a phone?

Yes. Choose “Fillable PDF” and send the file. It opens in the Files or Drive app on Android, Files on iPhone, and any browser on a computer, where people can type their answers and save the result.

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