Skip to content
atifo

Browse tools

Language

Theme

Customer feedback form template

Ask customers how you did, at the counter or online.

Save as

Paper size

Colour

Form details

Questions

More options

Leave empty to remove the box.

See preview

Processed in your browser. Nothing is uploaded.

How to make a customer feedback form

  1. 1

    Check the questions: rename, add or delete any field, or change how it’s answered.

  2. 2

    Add your organisation’s name, a contact line and your logo if you like.

  3. 3

    Choose fillable PDF, printable PDF, Word or HTML, and the paper size.

  4. 4

    Download the customer feedback form and share it, print it or add it to your website.

About this customer feedback form

Customer feedback shows what keeps people coming back and what quietly sends them elsewhere. A short form at the till, in the delivery bag or after an online order collects ratings for the product, service, staff and value, plus the classic “How likely are you to recommend us?” score.

The optional contact section lets you follow up on problems and ask happy customers for a testimonial, with their permission.

What’s on the customer feedback form

The template has 4 sections and 14 questions. Every one can be renamed, moved or deleted.

  • Your visit: Date of visit or order; Branch or order number; How did you shop with us? (choose one: In store, Online, Phone, Delivery app)
  • Ratings: Product quality (rated Poor to Excellent); Customer service (rated Poor to Excellent); Staff friendliness (rated Poor to Excellent); Value for money (rated Poor to Excellent); How likely are you to recommend us? (rated 0 to 10)
  • Comments: What did you like most?; What could we improve?
  • Stay in touch (optional): Name; Phone or email; Agreement: “Please contact me about my feedback.”; Agreement: “Send me offers and news.”

Tips

  • Keep it to one side of paper so people actually finish it.
  • Offer a small thank-you, such as a discount on the next visit.
  • Track the recommend score monthly; trends matter more than single answers.

Four ways to save it

A fillable PDF has typing boxes, tick boxes and choices built in. A printable PDF gives clean boxes and writing lines for pen and paper. The Word file can be edited further, and the HTML code adds the same questions to a website. Browse more form templates, or design a completely different layout in the custom form builder.

Frequently asked questions

What is a net promoter score?

It’s the 0–10 “How likely are you to recommend us?” question. Scores of 9–10 are promoters and 0–6 detractors; NPS is the percentage of promoters minus the percentage of detractors.

Can customers fill it in online?

Yes. Use the HTML version on your site or share the fillable PDF by email or WhatsApp after a purchase.

Can people fill in this customer feedback form on a phone?

Yes. Choose “Fillable PDF” and send the file. It opens in the Files or Drive app on Android, Files on iPhone, and any browser on a computer, where people can type their answers and save the result.

Can I get the customer feedback form as a Word document?

Yes. Choose “Word” under “Save as” to download a .docx file you can keep editing in Microsoft Word, Google Docs or LibreOffice.

Can I change the questions on the customer feedback form?

Yes. Rename any question, change its answer type (short answer, tick boxes, rating, table and more), move it, or delete it. You can also add whole new sections.

Related tools